Sugar Wheel Works with proprietor Jude Kirstein, a custom wheelbuilding enterprise.  Impressive.  A nice, clean, well lit shop with two massive cast iron truing stands, probably made by a metal smith here in Portland (didn't ask, but never saw a stand like it).  She and her employee, Jason ?? clearly love wheelbuilding and have developed a going business operating in a very pleasant environment doing what they love.

I stopped in yesterday afternoon on Jessica J just to meet Jude and see the operation.  Was pleasantly impressed.  We didn't talk much wheel details, more bikes in general.  But my impression was that these two two ride, know bicycles very well and love them.  That they could be trusted to "get it right".  They do quite a variety of wheels.  I saw White Industries and Chris King hubs and they do Shimano and others also.  Didn't count the rims but they had a lot and quite a variety. 

My overall feel was that this place could build just about anything and would sit down with the customer to figure out just what should best suit them. 

http://www.sugarwheelworks.com/

Oh, she rides a Sweetpea, a custom steel bike built here in Portland by a woman with that same philosophy.  This was her commuter; fendered, cantis, Brooks seat.  A good ride.

Ben