GPS spoofing
https://www.technologyreview.com/s/614689/ghost-ships-crop-circles-and-soft-gold-a-gps-mystery-in-shanghai/?utm_source=pocket-newtab
When Strava gets big enough, someone will spoof it. And KOMs will go to hackers at their desk.
You heard it here first. (Well, maybe not. It might already be happening.)
Ben